In 2011, ass eating was still taboo enough that Kevin Hart could embarrass Shaquille O’Neal by suggesting he performed anilingus on his wife. “Of course, the enjoyment has gone up significantly because of it.” “The memeification of ass play has greatly increased the amount of ass exploration that is being done in my sex life,” she continues. “As a very sexually active straight woman, over the last six months or so, every single straight guy I’ve had sex with asked to get his ass eaten,” she says, “or was at least open to it.” She adds that she tends to have sex with “very millennial” men who are “all pretty online,” and that they usually return the favor.

Sam, a 23-year-old barista from Minneapolis, is telling me how the mainstreaming of eating ass has changed her sex life.